Delish is a food website offering recipes, cooking guides, dinner ideas, menus, and shortcuts to cooking. Monetization occurs via display and video ads.
Joanna Saltz launched Delish during the social media traffic surge of 2015 and today search drives roughly half of their desktop traffic; though this fluctuates throughout the year.
What is Delish?
Delish is the go-to destination for recipes that inspire people to cook. From tried and tested methods and shortcuts, to food trends that pop up out of nowhere – Delish is where food lovers come for both the food itself and for its associated fun! Owned, built, and edited by Hearst Magazines Digital Media; its advertisements monetize via display and edit video ads.
Situations Which Are Desirable
Delish has long been used as a synonym for tasty or pleasing things, yet in recent years has evolved into an informal shorthand for attractive people and situations which are desirable – similar to how people say “totes (totally) or “obvs (obviously). Delish is also used as an adjective such as in “delish pizza”. Delish offers more than food-related content – their website also covers lifestyle topics, fashion & beauty advice, travel recommendations, home and entertainment features!
Recipes on Delish Range
Delish offers both user-submitted recipes and those from reliable sources, offering something for every cooking skill level and ability. Recipes on Delish range in complexity and ingredients while being written clearly with clear instructions for preparation. In addition, this website features many simple dishes designed to appeal to newcomers to cooking!
Door for Convenient Meal Prep
Delish has an exclusive section for busy individuals looking for quick, delicious ready-made meals to fit their busy lifestyles. Each dish uses pre-portioned ingredients delivered right to your door for convenient meal prep that can be enjoyed by all family members.
Save This Recipe
Delish offers users the unique capability of saving their favorite recipes for future reference, saving both time and effort in finding those you want to try. Simply click the red “Save This Recipe” button that appears next to any article’s headline to save it, with access via clicking the menu button in the upper left corner.
What Is The Mission Of Delish?
Delish is your go-to source for recipes that inspire cooking. From tried and true classics and shortcuts to the latest food trends, Delish covers them all. Owned, created and edited by Hearst Magazines Digital Media, Delish generates revenue through display and video ads.
Meal Planning Possible For Everyone
The company’s 14-person team of editors and video producers create content that makes cooking accessible, meal planning possible for everyone. Their editors and video producers take great pride in seeing viewers commenting on Facebook videos or sharing photos from home cooking sessions with friends – this validates their efforts as proof of successful communication between themselves and viewers.
Lives through Philanthropy Work
Outside their daily office responsibilities, the team takes time out for team events and happy hours with delicious food and drinks to build camaraderie and foster connection among members of their company culture. One key aspect of making an impactful difference in people’s lives through philanthropy work – in fact the company employs volunteer chefs who deliver homemade meals and food drives directly to those in need.
Welcoming Functions For Our
Delish’s kitchen is an integral component of our brand and website, situated as it is on the 29th floor of Hearst Tower nearby to the Good Housekeeping Institute’s iconic kitchen on its storied kitchen in Hearst Tower – it serves both functional and welcoming functions for our team with its farmhouse-style cabinetry and open shelves full of interesting trinkets – becoming their second home away from home!
Choice or Simply Need Ideas
Delish Delivery is an exciting digital food media company providing recipe inspiration and cooking tips to a global audience. Specializing in accessible recipes, its content caters to everyone who may be searching for their next dish of choice or simply need ideas for tonight.
What Is The Vision Of Delish?
Saltz and her 14-person team of editors, video producers and recipe developers know that their recipes should inspire people. “We love seeing viewers tag their friends in comments of videos they watch or sharing photos they take after following our instructions,” Saltz notes. This feedback tells them whether the content they produce has had an effect.
Cooking Guides and Dinner Ideas
Saltz and her team have taken steps to diversify their traffic sources on social media, with Instagram being a central pillar in this process. At present, the account boasts nearly 2 million followers, providing recipes, cooking guides and dinner ideas as well as tips on preparing for Halloween or Thanksgiving events.
Sugar-Free and Ketogenic Certified
Food trends are another key area of focus for the site, which are reflected in its product offerings and partnerships. For instance, in 2021 Simply Delish desserts became available in natural and specialty stores worldwide – they are sugar-free and ketogenic certified with six or fewer ingredients containing.
Holidays or Special Events
Staying ahead of the game, the team also looks for opportunities to partner with recognized brands in the food industry, such as Coca-Cola, Heinz and Nestle, in order to create recipes and videos commemorating various holidays or special events.
Requiring Minimal Cooking Skills and Easy Instructions
The team’s aim is to make cooking at home an effortless process for anyone, using high-quality recipes requiring minimal cooking skills and easy instructions. Furthermore, their website offers meal plans which can be prepared within an hour.
Delish is recognized as one of the top 10 food-related websites online and its success has led to additional spinoffs such as a recipe app and book that can be purchased in bookstores nationwide.
